Blog

Explore articles by Marielle van Essen covering interior design, project execution, AI workflows, Midjourney, and creative business strategy. The Editorial brings together practical insights for homeowners, businesses, interior designers, architects, and other creative professionals.

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Academy marielle van essen Academy marielle van essen

SketchUp & AI Masterclass

Recently, AI has become more than just a tool you can use outside of SketchUp to work more efficiently, creatively, and professionally.

With the SketchUp AI Assistant, SketchUp has now truly integrated AI into the design process. You can now quickly render your SketchUp model using AI—partly with the help of Nano Banana—upload images of your favorite sofa to create a 3D model, and the collaboration between SketchUp and Claude is also starting to take shape.

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Interiors marielle van essen Interiors marielle van essen

What makes an interior design truly great?

An interior can be beautiful and yet leave you cold.

Everything looks perfect on paper: the colors, materials, furniture, and lighting. And yet the overall effect feels flat, impersonal, or simply unremarkable.

Why is that?

For me, the difference almost always comes down to three things.

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AI Workflow Pilot for Dutch Interior Design Studios

Make Your Interior Design Studio AI-Ready in Four Weeks

Do you run an interior design studio and know that AI can make a big difference for your business, but are you still struggling to incorporate it into your daily workflow on a consistent basis?

Maybe you've already tried out a few different tools. Maybe you're not sure which AI platforms are truly relevant to your studio. Or maybe you simply don't have the time to research, test, and implement everything on your own.

That is why, in September 2026, I will launch a one-time AI Workflow Pilot for five selected Dutch interior design studios.

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